Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
CHARLOTTE, North Carolina — As more and more hotel companies align their sales, marketing and revenue-management teams under the larger umbrella of a “commercial” department, leaders of those three discrete disciplines say it’s vitally important to...
At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics, delivered a presentation on the intricacies of marketing within the broader commercial strategy. Her goal was to provide a marketing perspective that...
Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners with The Hotels Network to emphasize the importance of hotels owning their online presence to maximize performance in their #OwnYourWebsite initiative. She explains why hotels should control their...
Updated: May 2024 As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL...
