by Sonya Taylor | Aug 10, 2020 | Content, Paid Marketing, SEO, Social, Strategy
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always...
by Stephanie Smith | Jul 1, 2020 | Hilton, IHG, Marriott, Paid Marketing, Social, Strategy
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently,...
by Stephanie Smith | Feb 3, 2020 | Paid Marketing, Social, Strategy
If you have never run Facebook ads for your hotel, it is a low-cost option to try. You can get started with as little as $20 and do some testing. It is important to go into running ads on social media with a different mindset as compared to Expedia Travel Ads. When...
by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
by Stephanie Smith | Sep 14, 2019 | Hilton, IHG, Marriott, SEO, Social, Strategy
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St....
by Stephanie Smith | Mar 27, 2019 | Content, SEO, Social
When developing a hotel package strategy, it is important to remember that building these offerings will not sell out a hotel. They may not even get bookings if not properly marketed. In a nutshell, hotel packages should showcase your proximity to demand generators,...
