Primary Local Listings Checklist for Hotels

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
How to Optimize for Marriott SEO

How to Optimize for Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set.  Doing Marriott SEO (Search engine optimization) is just one differentiating...
MozCon 2019 Recap by Topic

MozCon 2019 Recap by Topic

MozCon is a yearly search engine optimization conference held in Seattle.  I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post.   Let me state up front: I do not do SEO...