Performance Max (PMax) Campaigns: The Automated Future of Google Ads
Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps. What is Performance Max (PMax)? PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google […]
Updating Your Google Business Profile
Learn how to update your Google Business Profile (GBP) – formerly known as Google My Business (GMB) – and why it’s important to keep it up-to-date. Where does GBP get its info? For most branded hotels, the brand’s main property information management system (i.e., Marriott > Product Catalog, Hilton > PiM, etc.) conveys main business […]
Backlinks – Importance in SEO Strategy
A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink? A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more ‘quality’ backlinks you have is a contributing factor to increasing your […]