HOTEL DIGITAL MARKETING SERVICES
Our focus is marketing for branded hotels.
We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.
Hotel Marketing Support Services
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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith
WHY COGWHEEL MARKETING?
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
We maximize hotel brand systems first, then compliment with other tools to drive your total online exposure.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
We have tried and true processes defined per brand based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ‘TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization
The Hospitality Sales & Marketing Association International...
Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments, but now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.
Hotel Digital Paid Media Planning
Budget season is upon us. Do you feel stuck in your paid media...
Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing...
Stephanie Presents at HSMAI: ROI is Dying, A Love Story
During Commercial Strategy week at HSMAI 2022 in Orlando, owner...
Where is this Image Coming From?!?!
Do you ever feel like you are playing a game of whack-a-mole with...