Where the focus is:
YOUR hotel
YOUR market
YOUR gaps
YOUR goals
YOU!
COV
CTR
CPC
Calls
Direct bookings
OTA bookings
Case Study
The Challenge: A hotel was overly reliant on OTAs and needed to drive more direct bookings to improve profitability—without losing occupancy share.
Research & Strategy Findings: Shift measurement focus to long-term brand lift rather than short-term revenue, due to 30-day tracking limitations. Target non-brand keywords 4–10 weeks pre-booking to capture new guests in a stable market with minimal competition.
CTR
Website Visits
ROAs
Revenue
Case Study
The Challenge: The hotel needed to reach travelers and business professionals likely to visit Chicago while improving visibility and driving measurable engagement. Key goals included 13,000 website visitors, a 0.5% CTR, and $50,000 in offer revenue.
Research & Strategy Findings: A Google Display Network campaign was designed to target high-intent audiences based on age, interests, and travel behavior. Optimized ad placements and strategic messaging drove engagement and conversions.
Keyword Growth
Top 10 Rankings
Organic Traffic Increase
Interior Page Traffic
Referring Domains
Case Study
The Challenge: A hotel in a highly competitive leisure market struggled with poor organic visibility, low keyword rankings, minimal backlinks, and stagnant search traffic.
Research & Strategy Findings: We identified six high-value keywords and optimized title tags and meta descriptions across key pages. A focused backlink strategy targeted local directories and tourism sites. A UNAP audit ensured consistent business listings, and ongoing monitoring allowed for agile optimizations throughout the 8-month campaign.
Organic Traffic
Ranking Keywords
Indexed Pages
Backlinks (refined for quality)
Referring Domains (cleanup strategy)
Case Study
The Challenge: A hotel in Dallas struggled to attract organic traffic, relying heavily on branded keywords and paid channels. With limited flexibility to update on-site content, improving SEO visibility required a strategic, metadata-focused approach.
Research & Strategy Findings: Through keyword research, we identified high-volume, low-competition terms mapped to key pages. We optimized title tags and meta descriptions to target those terms, made light content updates where possible, and continuously tracked rankings to adjust the strategy over time.
We know where brand marketing stops and hotel marketing begins for Marriott, Hyatt, Hilton and IHG.
Understand how to get in front of customers throughout the entire customer journey.
Hard to quantify, but it feels good when your marketing agency does more than read useless reports.
“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.”
~ Stephanie Sparks Smith
An agency’s support is only as good as your account manager. Our account managers are all trained in the hospitality industry, understand your goals and pain points, and will act like consultants in building your marketing strategy.
Cogwheel Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views.
Melanie Shammout | Corporate Manager of eCommerce, Larry Blumberg & Associates
Mauri Berry | Vice President of Digital Strategy, Remington Hotels
Scott Ingram Director of Revenue Management, ROHM Hotels
Kiley Watkins Director of Digital Marketing and Strategy, Island Hospitality Management Inc
Chris Hardy Vice President of Commercial Strategy
Rich Byrd General Manager, Renaissance Asheville
Jackie Edmonds Corporate Director of Sales & Marketing, First Call Hospitality
David Biddix Director of Revenue Strategy, Brandt Hospitality Group
Jennifer Driscoll
VP Revenue Management of Ivy Hospitality
Marina Aslanidou
General Manager, Hyatt Union Square
Tricia Fratto
Ethics Suite