YOUR RELATIONSHIP AGENCY.

Where the focus is:
YOUR hotel
YOUR market
YOUR gaps
YOUR goals
YOU!

HOW CAN COGWHEEL HELP YOU?

WHY COGWHEEL MARKETING?

Brand Systems

We know where brand marketing stops and hotel marketing begins for Marriott, Hyatt, Hilton and IHG.

Full Funnel

Understand how to get in front of customers throughout the entire customer journey.

The People

Hard to quantify, but it feels good when your marketing agency does more than read useless reports.

BOOK A STRATEGY CALL

“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.”

~ Stephanie Sparks Smith

A TEAM OF EXPERTISE

An agency’s support is only as good as your account manager. Our account managers are all trained in the hospitality industry, understand your goals and pain points, and will act like consultants in building your marketing strategy.

COGWHEEL ANALYTICS

Cogwheel Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views.

Whenever I have consulted all of the brand “experts,” especially as it relates to Marriott system and no one can seem to help, Stephanie Smith always comes through. With several of our new hotel openings, the brand’s guidance has left us without a clear path forward. But by consulting with Cogwheel Marketing, I’m able to move ahead, utilizing her creative and effective strategies to get our goals accomplished. I feel very fortunate to have such a knowledgeable hotel digital marketer and team in my corner.

Melanie Shammout | Corporate Manager of eCommerce, Larry Blumberg & Associates

Stephanie Smith and her Cogwheel Marketing team are AMAZING! Their knowledge and expertise in hotel digital marketing is second to none. That, coupled with their proactive, overdeliver approach and incredible responsiveness make them my one and only digital marketing agency partner. Plus, Stephanie is just plain fun to work with. I highly recommend!!

Mauri Berry | Vice President of Digital Strategy, Remington Hotels

I have worked with Stephanie and Cogwheel Marketing the past year at ROHM Group, and we have benefited greatly from the partnership. Their group has provided outstanding support in online marketing through both branded websites and third-party opportunities. The Cogwheel Marketing team also provided in-depth audits of our existing information as well as recommendations to increase traffic and overall SEO. Their team has assisted us with our Marriott, IHG, and Hilton brands, and the team at Cogwheel is knowledgeable about those brands and the work process to get things accomplished. They provided us with an optional opportunity to meet in person once a year which was of great value. We are delighted with our partnership and find new benefits with working with them each month.

Scott Ingram Director of Revenue Management, ROHM Hotels

Recently, myself and two of my colleagues have been tasked with taking our digital department to the next level. Entering a realm I knew absolutely nothing about, I searched for a trusted resource in the industry who not only knew a thing or two when it came to digital marketing but was extremely familiar with how to navigate through the ins and outs of working with the brands. With that being said, let me introduce you to Cogwheel – the answer to my prayers. Stephanie and her team at Cogwheel are phenomenal. Personal, friendly, hardworking, and BRILLIANT, are just a few words that describe my experience while working with Cogwheel. Talking with Stephanie, she was able to truly dial in with what we were looking for and developed a specific plan that would achieve desirable results. She challenged our current thinking with new ideas and demonstrated plenty of patience when we asked many many questions ???? I can’t thank Stephanie and Cogwheel enough for the work and knowledge they shared and look forward to working with them in the future!

Kiley Watkins Director of Digital Marketing and Strategy, Island Hospitality Management Inc

Hotels cannot rely on their brand alone for marketing strategy. Cogwheel understands the unique challenges that branded hotels can face and is very knowledgeable about what hotels can do to supplement their brands' enterprise strategies. They have been instrumental in helping us understand what we can do to optimize performance and have saved us many hours with strategy reviews and tactical implementation.

Chris Hardy Vice President of Commercial Strategy

Cogwheel Marketing has done more for us in 1 month than Marriott Field Marketing has done in a year.

Rich Byrd General Manager, Renaissance Asheville

I cannot say enough about Stephanie Smith and her amazing team at Cogwheel Marketing! Stephanie can take any challenged hotel in any market and show positive ROI overnight; non-branded or branded, they are game-changers in the e-marketing world. I am always surprised at how knowledgeable and educated her and her team are with anything related to hotel digital marketing and work with our teams to have a detailed, cohesive plan tailored specifically for our needs. Their complete audit of our hotels were a true eye-opener and showed exactly what we should be doing to help our hotels excel against the competition. After outlining a thorough, detailed plan with many options to choose from in our budget range, we have seen tremendous, positive changes and is money well spent. With so many options out there, Stephanie and her team are knowledgeable, fun, pro-active and are honest with their recommendations and don’t just throw out high cost options to make money, they actually care which is very difficult to find in today’s world. I have been in the hotel business for over 30+ years and I have never had another company be as responsive and communicate better than Cogwheel. I highly recommend and know I will never use another company for digital marketing. Thanks Stephanie for all your patience and assistance!! You guys are the BEST!

Jackie Edmonds Corporate Director of Sales & Marketing, First Call Hospitality

Stephanie Smith and the Cogwheel Marketing team are exceptional in the marketing field. In addition to providing specialized hotel evaluation & strategy recommendations, they help partners understand why different marketing tactics are used to ensure hotel objectives are achieved. The addition of Cogwheel to the team has been a very positive experience. Highly recommend!

David Biddix Director of Revenue Strategy, Brandt Hospitality Group

Cogwheel Marketing provided in depth assessment of our hotel’s web presence. The assessment and action plans that were developed allowed us to better showcase the property and amenities.

Ken Parrish Director of E-Commerce, McNeill Hotel Company

The team at Cogwheel Marketing did a great 30 point check list and back link audit for a few hotels that had been underperforming. They were detailed, timely and very helpful along the entire process. We would highly recommend and use them again. Thanks to the entire team, we appreciate the help!

Jennifer Driscoll

VP Revenue Management of Ivy Hospitality

Cogwheel Marketing provides superior service and fantastic support to boost sales. They are very easy to work with!

Laura Gunderson

Owner, Days Inn of Casselton

Jill is great and so is Thomas; very efficient and easy to work with.

Marina Aslanidou

General Manager, Hyatt Union Square

I had a great experience working with [Cogwheel] team. They’re very professional, detail-oriented, and work really well together (every business owner’s dream!). On top of that, we had fun working and collaborating with them. Most importantly, they took the time to truly understand our business, which we really appreciate. The final web page looks fantastic, and it was their thoughtful suggestions and creative input that elevated it to the next level.

Tricia Fratto

Ethics Suite