Our focus is marketing for branded hotels.

We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.

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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith



We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.

Comprehensive Execution

We maximize hotel brand systems first, then compliment with other tools to drive your total online exposure.

Promote Your Hotel

Every hotel is different. Every market is different. Every team is different. Treat them different.

Our Processes

We have tried and true processes defined per brand based on years of experience

Link the “Cogs” Together

Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.

Not Your Typical Agency

We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.


Map Advertisements: Should You Be Using Them?

Map Advertisements: Should You Be Using Them?

Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant now than it was pre-pandemic. I know we all love and adore our highway signage from the local department of transportation and advertising billboards, but for a hotel that is struggling to ramp back up post-covid, why not put a little funding into something that is “with the times?” I am talking about Map Ads. 

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Podcast: The Marriage of Revenue Management and Marketing

Podcast: The Marriage of Revenue Management and Marketing

Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.

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Developing a Social Media Plan for your Hotel

Developing a Social Media Plan for your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money.  The size of your hotel and competing market can help you determine how to compete.

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