HOTEL DIGITAL MARKETING SERVICES
Our focus is marketing for branded hotels.
We identify the gaps where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.
Hotel Marketing Support Services
WHY COGWHEEL MARKETING?
Passionate
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
Comprehensive Execution
We maximize hotel brand systems first, then compliment with other tools to drive your total online exposure.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
Our Processes
We have tried and true processes defined per brand based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
Developing a Social Media Plan for your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. The size of your hotel and competing market can help you determine how to compete.
How Hotel Sales, Marketing, Revenue Leaders Handle Collaboration
CHARLOTTE, North Carolina — As more and more hotel companies align...
Navigating Marketing’s Role in Commercial Strategy: Insights from Stephanie Smith
At the recent HSMAI Commercial Strategy Conference, Stephanie Smith,...
Here’s How to Drive Group Business with HotelPlanner.com in 2024 and Beyond
I know what you are probably saying to yourself right now: ...
Why Hotels Should Own Their Online Presence
Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners...
How to Optimize for Marriott SEO
When optimizing for search engine optimization on a Marriott brand site, it is important to know the systems and limitations of EPIC, eFast and Brandworks.