Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners with The Hotels Network to emphasize the importance of hotels owning their online presence to maximize performance in their #OwnYourWebsite initiative.
She explains why hotels should control their websites and social media channels, allowing them to collaborate with the best-suited agencies for specific needs like SEO, performance marketing, and PR.
Stephanie advocates for transparency and trust in agency-client relationships, highlighting the long-term benefits of clients owning their digital assets and being fully informed about their online marketing strategies.