HOTEL DIGITAL MARKETING SERVICES
Our focus is marketing for branded hotels.
We identify the gap in where brand marketing stops and hotel marketing begins. No market, hotel, brand or team is the same. Our defined processes ensure the best positioning for your hotel against the comp set and against other hotels of the same brand.
Hotel Marketing Support Services
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“We are advocates of the individual property. We maximize the brand opportunities then combine that with additional strategies to maximize online performance. Every hotel is different, every market is different. We put an emphasis on cohesive strategy with sales and revenue management.” ~ Stephanie Sparks Smith
WHY COGWHEEL MARKETING?
We are hoteliers and understand how they work. We focus on sharing our passion, so you understand too.
We maximize hotel brand systems first, then compliment with other tools to drive your total online exposure.
Promote Your Hotel
Every hotel is different. Every market is different. Every team is different. Treat them different.
We have tried and true processes defined per brand based on years of experience
Link the “Cogs” Together
Digital marketing flows into Operations, Sales and Revenue Management. Understand how the “cogs” fit.
Not Your Typical Agency
We know what we do well, and what we don’t. If we are not the right fit, we will recommend someone who is.
FROM THE BLOG
Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]
Are you struggling to win the direct booking “war”? Wondering if...
Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder...
HSMAI: Challenging Mindsets in B2C Marketing
To optimize our digital marketing spend, it is crucial to stay on...
10 Differences Between Universal Analytics and Google Analytics 4
Although you will be able to access your previously processed data...
Cayuga Hospitality Consultants Panel: Rethinking Technology
In November 2022, Cayuga Hospitality Consultants led a panel about...
Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel...