A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink? A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more...
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you...
Building your hotel’s digital presence requires meticulous planning and execution across various channels to ensure maximum visibility and seamless operations. From GPS submissions to paid marketing and content optimization, here’s how to effectively position your...
When I think of pet-friendly hotels, I can’t help but remember how important my pets are to me and how they can affect my personal travel decisions. Years ago, my husband and I were traveling home to Ohio from North Carolina for Christmas with our dog when we hit the...
When planning a trip, choosing the right hotel is crucial to ensure a memorable experience. However, the booking process can often feel overwhelming with the multitude of options. This is where Online Travel Agencies (OTAs) come into play. OTAs have transformed the...
Background and Challenges An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary...
There continue to be silos in commercial strategy. Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. Marketers need to first understand that all their acronyms mean nothing if the hotel isn’t getting its fair share and not...
Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors. This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s...
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings. With just a small investment that is much less than these...
Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately...
