Updated: May 20, 2025 Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel...
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are...
A hotel’s online reputation isn’t just a reflection of guest satisfaction—it directly influences bookings, revenue, and brand trust. A well-managed review strategy can set your hotel apart, driving more direct reservations and improving your overall online...
Establishing a strong online presence is crucial for the success of any spa. Stephanie Smith, CEO of Cogwheel Marketing & Analytics, during the 2025 iSPA Conference offered valuable insights and actionable strategies for spa directors and operators looking to...
A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink? A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more...
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you...
Building your hotel’s digital presence requires meticulous planning and execution across various channels to ensure maximum visibility and seamless operations. From GPS submissions to paid marketing and content optimization, here’s how to effectively position your...
When I think of pet-friendly hotels, I can’t help but remember how important my pets are to me and how they can affect my personal travel decisions. Years ago, my husband and I were traveling home to Ohio from North Carolina for Christmas with our dog when we hit the...
When planning a trip, choosing the right hotel is crucial to ensure a memorable experience. However, the booking process can often feel overwhelming with the multitude of options. This is where Online Travel Agencies (OTAs) come into play. OTAs have transformed the...
Background and Challenges An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary...
