Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel....
Diversity, Equity, and Inclusion Defined
The terms diversity, equity, and inclusion are intertwined. As workplaces, communities, and society work to build justice, fairness, and equality into their environments, these three words represent opportunities to embrace new ways of inviting people in, capitalizing...
How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing
In today's digital age, businesses inside and outside the hospitality industry are generating more data than ever before. This data is a valuable asset, and should be used to gain insights into customer behavior and make better decisions about marketing campaigns and...
Updating Locations: Your Guide to Map Enhancements
Maps have become an indispensable tool for travelers. Whether it’s a quick getaway or a business trip, accurate navigation is crucial to ensuring a smooth journey. However, even with the advancements in mapping technology, errors can still occur, leading to misplaced...
6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant
As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing...
Case Study: How We Transformed a Hotel’s Booking Game with Google Ads
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...