Where is this Image Coming From?!?!
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the...
25 Point Checklist to Audit Your Hotel’s Total Online Presence
Your digital presence is more than just your hotel's website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
Map Advertisements: Should You Be Using Them?
Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant now than it was pre-pandemic. I know we all love and adore our highway signage from the local department of transportation and advertising billboards, but for a hotel that is struggling to ramp back up post-covid, why not put a little funding into something that is “with the times?” I am talking about Map Ads.
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
What is demystified hotel marketing? Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show discuss the importance of maximizing your brand’s marketing efforts.
Podcast: The Marriage of Revenue Management and Marketing
Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Developing a Social Media Plan for your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. The size of your hotel and competing market can help you determine how to compete.