Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: How Marketing doesn't have a seat at the table of revenue discussion Revenue...
HSMAI: Challenging Mindsets in B2C Marketing
To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5...
10 Differences Between Universal Analytics and Google Analytics 4
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
Cayuga Hospitality Consultants Panel: Rethinking Technology
In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner at Cayuga Hospitality Consultants and CEO of Cogwheel Marketing and Analytics, moderated these exceptional panelists: Dax Cross, CEO, Revenue Analytics...
Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship...
Primary Local Listings Checklist for Hotels
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...