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How a Detailed Hotel Marketing Audit Helps Determine Budget
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Ah, budget season! While all forecasts at this point are worthless, let’s focus on what...

Increasing Diversity Efforts in Hospitality Marketing with HSMAI
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While there are a lot of considerations for hotel marketers when putting together advertisements and...

7 Hotel Commercial Strategy Mistakes and What to Do About Them
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Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic...

A New Way to Look at Your Hotel Marketing Campaigns
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In a previous post, we discussed how hotel marketers should think of more than just...

How to Load a Job on Facebook
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As the economy gains traction, especially for hotel and restaurants, many areas are already seeing...

It is Time for Hotel Marketers to Evolve Past ROI
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To achieve total commercial strategy, marketing must look at different KPIs like competitor data to...
Tiered Marketing Approach to Hotel Recovery
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Hotel markets across the US are behaving differently. They are rebounding at a different pace....

Is your Hotel Barking up the Right Tree?
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Was it the picture of our staff’s adorable dogs that interested you in this article,...

eCornell Webinar: Effective Digital Marketing During COVID-19
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Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s...

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