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Podcast: How Hotels can Avoid Silent Nights this Holiday Season

Prepping for the potential market slow down of the holiday season should have been in...

What is a Good Channel Mix for a Hotel?

A hotel’s channel and its respective contribution from the various distribution channels is a sign...

Independent Hotels Can Learn from Big Brand Marketing

You have to know your competition to beat your competition. There has been a debate...

10 Items to Include in your Hotel Marketing Budget

Now is the time to ask for funds for your 2020 hotel marketing budget. Here...

Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital...

HSMAI Roc 2019 Conference Recap
Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data...
MozCon 2019 Recap by Topic
Highlights focused around PR, Visual Search, Google My Business, Blogging, Voice Search, Google Ads, Featured...
Hilton Advance: Marketing Strategy and Fee Changes
Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. Hotels can...
Stephanie Smith Becomes Partner at Cayuga Hospitality Consultants
In an effort to widen reach and offerings to her clients, Stephanie Sparks Smith becomes...

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