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10 Hotel Digital Marketing KPIs

You don’t have to be a digital marketing expert to look at high level reports...

Infographic: Hotel Digital Marketing Flywheel

The “Old” Sales Funnel In every sales and marketing class, since the beginning of time,...

Favorites from HSMAI Digital Conference 2019

Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10...

Optimize your OTAs (Without Paying More)
Audit your hotel's Expedia and Booking.com listings to get higher rankings, reduce confusion and tell...
Hotel Marketing: Brand vs Local

Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or...

A new hotel opening or changing of flags has so many moving parts. As an...

How to Choose the Right Hotel Photographers

Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel....

Hotel Review Response Platform: Medallia vs Revinate

If you represent a hotel management company overseeing multiple brands, here is some food for...

Why IHG Hotels Should Allow Vanity Sites

IHG recently decided to make it a policy that vanity (or independent) sites were not...

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