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HSMAI Challenging Mindsets in B2C Marketing

To optimize our digital marketing spend, it is crucial to stay on top of the...

10 Differences Between Universal Analytics and Google Analytics 4

Although you will be able to access your previously processed data in Universal Analytics property...

Cayuga Hospitality Consultants Panel Rethinking Technology

In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner...

Hunter Hotel Investment Conference_ Revenue Strategy Panel Recap

Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a...

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling...

Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ā€˜TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization

The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one...

Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets...
Hotel Digital Paid Media Planning

Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid...

Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition

In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP...

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