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Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

In June 2023, Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing, the company behind...

Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]

Are you struggling to win the direct booking “war”? Wondering if it’s even possible for...

Hospitality Marketing Show with Loren Gray Revenue Management and Marketing

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the...

HSMAI Challenging Mindsets in B2C Marketing

To optimize our digital marketing spend, it is crucial to stay on top of the...

10 Differences Between Universal Analytics and Google Analytics 4

Although you will be able to access your previously processed data in Universal Analytics property...

Cayuga Hospitality Consultants Panel Rethinking Technology

In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner...

Hunter Hotel Investment Conference_ Revenue Strategy Panel Recap

Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a...

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling...

Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ‘TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization

The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one...

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