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To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
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Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together...

Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings
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In this case study, we dive into the journey of a Hotel Management company located...

Diversity, Equity, and Inclusion Defined
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The terms diversity, equity, and inclusion are intertwined. As workplaces, communities, and society work to...

How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing
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In today’s digital age, businesses inside and outside the hospitality industry are generating more data...

Updating Locations: Your Guide to Map Enhancements
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Last Updated: March 2026 Maps have become an indispensable tool for travelers. Whether it’s a...

6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant
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As a hotel general manager and restaurant owner, driving revenue growth for your establishment is...

Case Study: How We Transformed a Hotel’s Booking Game with Google Ads
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The Challenge: Lacking Experience with Paid Campaigns   This case study focuses on a hotel...

Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
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If you are measuring your marketing success today the same way you did last year,...

HSMAI Marketing Strategy Conference 2023 Highlights
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“HSMAI Marketing Strategy Conference is my favorite conference of the year! It’s not only a...

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