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Cayuga Hospitality Consultants Panel Rethinking Technology
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In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner...

Hunter Hotel Investment Conference_ Revenue Strategy Panel Recap
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Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a...

Primary Local Listings Checklist for Hotels
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It is imperative to tell a consistent story about your hotel across all channels. Storytelling...

Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ‘TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization
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The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one...

Marketing a Dual Branded Hotel
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Your dual brand hotel already offers separate public areas and room design, has separate budgets...
Hotel Digital Paid Media Planning
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Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid...

Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
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In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP...

Stephanie Presents at HSMAI: ROAS is Dying, A Love Story
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During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the...

Map Advertisements: Should You Be Using Them?
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Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant...

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