Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it. Stephanie introduces a 30-point checklist audit to assess a hotel’s total online presence, where reviews are considered a foundational part for understanding their impact on conversion rates and the customer journey.

They delve into the global impact of reviews, algorithm prioritization, and how it affects exposure and market share, providing an overview of everything you need to know about reviews.