Cogwheel Marketing attended the HSMAI Digital Conference in New York this January.  Here are 10 interesting facts and useful (or useless) tidbits to take home with you.

  1. There were 150 billion searches last month with an average length 4 words in which 20% never been seen before. *Mind blown*
  2. 53% people leave a site if it takes longer than 3 seconds, but the average travel mobile site 6 seconds
  3. 2/3 of travelers are undecided on a destination when looking to travel and 62% are looking at 2 or more destinations per Expedia
  4. Show value but lead with experience. So simple yet so powerful.
  5. Read your TripAdvisor reviews to see if strategy of who you are is aligned with who you want to be.
  6. STR reports need to evolve, badly. Yep.
  7. Voice Search is estimated to be 50% of searches by 2020.
  8. Wonder how hotel marketers are allocating their budgets? Thanks, Sojern.
  9. Alexa Skill is the technology that connects you to the Alexa interface.
  10. Waymo has 10+ million road miles under its belt. (Cogwheel will be checking out a class 4 driverless car here in Seattle.)  

Are you ready for Web 3.0?