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Backlinks – Importance in SEO Strategy

A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink?...

How to Run a Facebook Ad

Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad...

Maximizing Your Hotel’s Digital Launch: A Comprehensive Guide

Building your hotel’s digital presence requires meticulous planning and execution across various channels to ensure...

Strategies for Marketing Your Pet-Friendly Hotel

When I think of pet-friendly hotels, I can’t help but remember how important my pets...

Navigating the World of Hotels and OTAs: A Guide to Maximizing Your Travel Experience

When planning a trip, choosing the right hotel is crucial to ensure a memorable experience....

Case Study: How a Strategic Integrated Campaign Elevated Visibility & Conversions for an Event Venue

Background and Challenges An event venue connected to a hotel in New York City struggled...

How Hotel Digital Marketing Can Bridge Gaps in Hotel Commercial Strategy

There continue to be silos in commercial strategy. Let’s dig deeper into how digital marketing...

Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels

Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors....

Case Study: Breaking Free from OTAs with Paid Search

Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share...

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