What we are talking about

For a new hotel opening, increasing awareness and driving traffic to the property’s website is...

Whether you are tasking your in-house team or outsourcing to an agency, resources must be...

CHARLOTTE, North Carolina — As more and more hotel companies align their sales, marketing and...

At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics,...

I know what you are probably saying to yourself right now: HotelPlanner?!?!?!? Not that old...

When optimizing for search engine optimization on a Marriott brand site, it is important to...

Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but...

Stephanie Smith, CEO and Digital Matriarch, Cogwheel Marketing & Analytics, HSMAI Marketing Advisory Board Member...

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