In June 2023, Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics spoke with Trevor Grant of Revenue Hub. They discuss the impact to hotels of combining multiple digital marketing datasets....
Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Watch this discussion involving top Direct...
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: How Marketing doesn’t have a seat at the table of revenue discussion Revenue...
To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5...
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner at Cayuga Hospitality Consultants and CEO of Cogwheel Marketing and Analytics, moderated these exceptional panelists: Dax Cross, CEO, Revenue Analytics...
Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship...
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one of its “Top 25 Extraordinary Minds“ for 2022. This is the 20th year HSMAI has compiled the list, which annually recognizes exemplary achievement and...
Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
![Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]](https://cogwheelmarketing.com/wp-content/uploads/2023/05/Hotel-Tech-Anatomy-101-Website-Panel-LI-Banner-101022-FINAL-1600-×-900-px.png)
