As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing...
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough...
“HSMAI Marketing Strategy Conference is my favorite conference of the year! It’s not only a reunion of the best and brightest advancing digital marketing for hotels, but I also love the lightning rounds and jam-packed sessions,” said Stephanie Smith,...
In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with...
Stephanie Smith, CHDM, CEO and Digital Matriarch, Cogwheel Marketing, HSMAI Marketing Advisory Board Member Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing...
In June 2023, Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics spoke with Trevor Grant of Revenue Hub. They discuss the impact to hotels of combining multiple digital marketing datasets....
Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Watch this discussion involving top Direct...
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: How Marketing doesn’t have a seat at the table of revenue discussion Revenue...
To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5...
![Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]](https://cogwheelmarketing.com/assets/2023/05/Hotel-Tech-Anatomy-101-Website-Panel-LI-Banner-101022-FINAL-1600-×-900-px.png)
