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Stephanie Smith presenting at the HSMAI Commercial Strategy Week
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At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to...

Recommendation and Analysis Engine solution architecture
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Cogwheel Analytics partnered with Microsoft AI Co-Innovation Labs to create an AI-powered Analysis and Recommendation...

Dark Social
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If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and...

Where is this Image Coming From?!?!
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Updated: May 20, 2025 Do you ever feel like you are playing a game of...

a couple of women walking down a street with luggage
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Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who...

A person in a light blue shirt holds a black smartphone in their left hand and uses their right index finger to tap the screen. Above the phone, five yellow stars are displayed, likely indicating a high rating. The background is a plain gray color.
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A hotel’s online reputation isn’t just a reflection of guest satisfaction—it directly influences bookings, revenue,...

A woman standing at a podium in front of an audience, with a large screen behind her displaying a presentation slide titled "Web Accessibility".
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Establishing a strong online presence is crucial for the success of any spa. Stephanie Smith,...

Backlinks – Importance in SEO Strategy
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A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink?...

How to Run a Facebook Ad
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Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad...

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