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Hotel Digital Paid Media Planning
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Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid...

Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
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In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP...

Stephanie Presents at HSMAI: ROAS is Dying, A Love Story
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During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the...

Map Advertisements: Should You Be Using Them?
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Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant...
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
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What is demystified hotel marketing? Cogwheel Marketing's Stephanie Smith and Cory Falter from the InnSync...
Podcast: The Marriage of Revenue Management and Marketing
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Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing's Stephanie Smith and Topline Revenue's...
Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times
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Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA...

Determining Your Hotel’s Channel Strategy within Koddi
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Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar....

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