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HSMAI 2021: Defining Success in the New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did...

Which Tripadvisor Platform is Right for My Hotel?

Tripadvisor continues to try to find ways to generate revenue, but how do you know...

Hotel Marketing Platform Comparison Expedia Travel Ads VS Koddi

Updated November 8, 2023 Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been...

How a Detailed Hotel Marketing Audit Helps Determine Budget

Ah, budget season! While all forecasts at this point are worthless, let’s focus on what...

Increasing Diversity Efforts in Hospitality Marketing with HSMAI

While there are a lot of considerations for hotel marketers when putting together advertisements and...

7 Hotel Commercial Strategy Mistakes and What to Do About Them

Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic...

A New Way to Look at Your Hotel Marketing Campaigns

In a previous post, we discussed how hotel marketers should think of more than just...

How to Load a Job on Facebook

As the economy gains traction, especially for hotel and restaurants, many areas are already seeing...

It is Time for Hotel Marketers to Evolve Past ROI
To achieve total commercial strategy, marketing must look at different KPIs like competitor data to...

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