Revenue Management + Marketing = The Perfect Match. ❤️

Cogwheel Marketing’s Stephanie Smith and Topline Revenue‘s Connor Vanderholm sit down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.

Highlights and Time Stamps

  • Target Segments and understanding competition per segment (02:45)
  • Packages (08:08)
  • OTA Strategy (14:30)
  • Package Parity (17:45)
  • Understanding demand that exists in the market (24:24)
  • Revenue and Marketing Swapping Roles (31:46)

*Originally recorded in March 2022 and posted with Revenue Hub.