Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.
With the continual change in traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market to both their transient and group business.
Stephanie feels hoteliers, in particular sales and marketing, do not approach these markets in the same way.
Through this conversation, she outlines 10 areas to challenge your current thinking, and lays out a simple point scoring game you can play to see if you do indeed adopt a balanced approach, or maybe not.
What will you score?
Originally Published by Revenue Hub in December 2023