Stephanie Smith, CEO of Cogwheel Marketing & Analytics, emphasizes the importance of hotels owning their online presence to maximize performance.

She explains why hotels should control their websites and social media channels, allowing them to collaborate with the best-suited agencies for specific needs like SEO, performance marketing, and PR.

Stephanie advocates for transparency and trust in agency-client relationships, highlighting the long-term benefits of clients owning their digital assets and being fully informed about their online marketing strategies.