Developing a Social Media Plan for your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. The size of your hotel and competing market can help you determine how to compete.
Guide to Setup your Hotel’s Online Presence For Exposure
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well […]
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
What is demystified hotel marketing? Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show discuss the importance of maximizing your brand’s marketing efforts.
Who Should be Responsible for your Hotel Social Media?
Defining and executing a social media plan is not for the faint of heart. Currently, hoteliers are short staffed in every department and sometimes social media is a last priority. But, if we have learned anything through the pandemic, it is not to forget or devalue our transient guests.
Increasing Diversity Efforts in Hospitality Marketing with HSMAI
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be uncomfortable, but we must continue to have it. In May 2021, HSMAI’s Marketing Advisory Board (MAB) discussed the […]
Update COVID-19 Hotel Attributes on 3rd Party Websites
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing page dedicated to new protocols around COVID-19. If not, […]
MozCon 2020 Recap
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always walk away, or log off the virtual conference, with knowledge and insight into […]
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
Pricing Hotel Packages as a Revenue Manager
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we dive deeper into the answer of How. Stephanie Smith of […]
Hotel Packages: Who, What, When, Why, Where
When developing a hotel package strategy, it is important to remember that building these offerings will not sell out a hotel. They may not even get bookings if not properly marketed. In a nutshell, hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value […]
