Where is this Image Coming From?!?!
Updated: May 20, 2025 Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The […]
Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: More about Loren Gray and Hospitality Digital Marketing Loren Gray is the Founder of Hospitality Digital Marketing and Podcast & Live Video Show Host / Keynote Speaker / Published Author / […]
Where is this Image Coming From?!?!
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The new, high-quality images are […]
Determining Your Hotel’s Channel Strategy within Koddi
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media MetaSearch Description: A search engine that displays rates across multiple websites for […]
Is your Hotel Barking up the Right Tree?
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity. Why Should I Have a Pet […]
Digital Marketing Opportunities Regarding Hilton
NOTE: The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes of identification only. Over the last few years, Hilton has worked especially hard to combat OTA marketing […]
Branded Hotels: Who has the Best Contactless App?
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All three of the major brands offer some form of digital check-in, one […]
Recovery for Branded Hotels and Where to Put your Marketing Resources
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently, the marketing for a flagged hotel looks different due to systems limitations. […]
Temporary Closure Digital Checklist for Hotels
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel Closure Website: Use proper verbiage, ie “temporarily suspending operations” If independent, add a […]
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
