Hotel Digital Marketing Podcast
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St. Onge of Flip.To -Stuart Butler of Fuel Topics of discussion: Limitations of content and SEO […]
IHG Now Offers Landing Pages and SEO
IHG websites now offer the ability to create custom call to actions with unique landing pages for marketing and targeted search engine optimization.
Russell of Hotels Video Interview
Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent hotels, nuances of opening and conversions of hotels, Cayuga Hospitality Consultants, hotel […]
Hotel Marketing: Brand vs Local
Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now […]
Digital Marketing Checklist for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel pre-opening marketing plan and checklist from a digital standpoint to ensure you are building your website presence. This should lay the foundation for a […]
How to Choose the Right Hotel Photographers
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has adapted to the changing of the times. Why Should I Care? Major hotel brands now demand quality […]
Why IHG Hotels Should Allow Vanity Sites
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration and many people do them poorly. Let’s look at why IHG […]
