Branded Hotel’s Contactless Check-In: Who has the better technology?
Since we here at Cogwheel Marketing are all about sharing our knowledge with others, we did a little research on which brand between Hilton, Marriott, and IHG has the best contactless opportunities for guests. All three of the major brands offer some form of digital check-in, one thing they do all have in common is […]
Updating Your Google Business Profile
Learn how to update your Google Business Profile (GBP) – formerly known as Google My Business (GMB) – and why it’s important to keep it up-to-date. Where does GBP get its info? For most branded hotels, the brand’s main property information management system (i.e., Marriott > Product Catalog, Hilton > PiM, etc.) conveys main business […]
Where is this Image Coming From?!?!
Updated: May 20, 2025 Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The […]
How to Optimize for Marriott SEO
When optimizing for search engine optimization on a Marriott brand site, it is important to know the systems and limitations of EPIC, eFast and Brandworks.
Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: More about Loren Gray and Hospitality Digital Marketing Loren Gray is the Founder of Hospitality Digital Marketing and Podcast & Live Video Show Host / Keynote Speaker / Published Author / […]
Determining Your Hotel’s Channel Strategy within Koddi
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media MetaSearch Description: A search engine that displays rates across multiple websites for […]
Podcast: Leverage Marriott Hotel Systems to Drive Commercial Strategy Results
Stephanie Smith of Cogwheel Marketing and Connor Vanderholm of Topline Revenue joined Trevor Grant of Revenue Hub in December 2021 to discuss leveraging Marriott systems and all the fun acronyms that go along with each system. Specifically, they look at it from a commercial strategy approach thus through the lens of a hotel revenue manager […]
Is your Hotel Barking up the Right Tree?
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity. Why Should I Have a Pet […]
Update COVID-19 Hotel Attributes on 3rd Party Websites
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing page dedicated to new protocols around COVID-19. If not, […]
Recovery for Branded Hotels and Where to Put your Marketing Resources
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently, the marketing for a flagged hotel looks different due to systems limitations. […]