Where is this Image Coming From?!?!
Updated: May 20, 2025 Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The […]
OTAs vs. Metasearch: The Hotel Marketing Dating Game
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are more like dating profile collectors, they show your hotel alongside others but let […]
Navigating the World of Hotels and OTAs: A Guide to Maximizing Your Travel Experience
When planning a trip, choosing the right hotel is crucial to ensure a memorable experience. However, the booking process can often feel overwhelming with the multitude of options. This is where Online Travel Agencies (OTAs) come into play. OTAs have transformed the way we book accommodations by offering a wide range of choices and simplifying […]
Where is this Image Coming From?!?!
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The new, high-quality images are […]
Hotel Marketing Platform Comparison: Expedia Travel Ads V/S Koddi?
Updated November 8, 2023 Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get the Expedia network which includes other sites like Hotels.com, Orbitz and Travelocity to name a few. […]
How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks
With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on both your own website and all Online […]
Update COVID-19 Hotel Attributes on 3rd Party Websites
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing page dedicated to new protocols around COVID-19. If not, […]
Temporary Closure Digital Checklist for Hotels
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel Closure Website: Use proper verbiage, ie “temporarily suspending operations” If independent, add a […]
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
Russell of Hotels Video Interview
Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent hotels, nuances of opening and conversions of hotels, Cayuga Hospitality Consultants, hotel […]
