Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
We launched a targeted Google Display Network (GDN) campaign for a 5-star luxury hotel in Chicago. The goal was to increase bookings for their breakfast offer and boost overall visibility to the hotel’s target audience. The campaign successfully leveraged precise audience targeting to reach travelers and business professionals likely to visit Chicago. The campaign not […]
Performance Max (PMax) Campaigns: The Automated Future of Google Ads
Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps. What is Performance Max (PMax)? PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google […]
OTAs vs. Metasearch: The Hotel Marketing Dating Game
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are more like dating profile collectors, they show your hotel alongside others but let […]
How to Run a Facebook Ad
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a Facebook […]
Case Study: How a Strategic Integrated Campaign Elevated Visibility & Conversions for an Event Venue
Background and Challenges An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary digital presence for this venue, was seeing minimal traffic and conversions. To address […]
Case Study: Breaking Free from OTAs with Paid Search
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings. With just a small investment that is much less than these commissions and shift to a more strategic mindset, share can […]
Using Paid Search to Build Awareness for a New Branded Hotel Opening
For a new hotel opening, increasing awareness and driving traffic to the property’s website is critical. By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and key selling features of the property, all while maintaining an efficient budget. In this article, we’ll explore key points […]
Developing a Social Media Plan for your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. The size of your hotel and competing market can help you determine how to compete.
Guide to Setup your Hotel’s Online Presence For Exposure
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel needs both exposure to the right target audience as well […]
Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel. Confronting the Challenges Before partnering with our digital marketing team, […]