ChatGPT Ads: Hotel Edition
Earlier this year, OpenAI started testing ChatGPT ads in the US for Free and ChatGPT-Go tiers. OTAs like Expedia were quick to jump on the bandwagon. Minimum budget was $200K with $60 CPMs, and no conversion pixel. This blog is written as of July 30, 2026, so check back regularly for updates due to ChatGPT […]
Google, Take the Wheel (And the Budget): Navigating Ads’ Hands-Off Future for Hotels
Want your ads to show up in AI Mode? Google says that this is possible through AI Max and Performance Max. Currently, they’re testing a new generation of ad formats powered by Gemini. At Google Marketing Live 2026, it was announced that AI Max and Performance Max are powering ads shown through AI Mode. Ads […]
If Search and Display Had a Baby: Why Demand Gen is the New Hybrid You Actually Want
What are Demand Gen campaigns? Google’s new Demand Gen campaign is designed to capture engagement and actions across YouTube, including Shorts, Discover, Gmail, and Google Display Network websites. They are ideal for advertisers who want to serve visually appealing, multi-format ads through Google channels. Google shares that the benefits of running Demand Gen ads are: […]
Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
We launched a targeted Google Display Network (GDN) campaign for a 5-star luxury hotel in Chicago. The goal was to increase bookings for their breakfast offer and boost overall visibility to the hotel’s target audience. The campaign successfully leveraged precise audience targeting to reach travelers and business professionals likely to visit Chicago. The campaign not […]
PMax: The Ad Campaign That Wants to Eat Your Lunch (And Your Brand Search)
Updated: 05/05/2026 Google’s Performance Max (PMax) campaign type offers a highly automated way to reach customers across all of Google’s channels, including Search, Display, YouTube, Gmail, Discovery, and Maps. What is Google’s Performance Max (PMax) campaign? PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every […]
OTAs vs. Metasearch: The Hotel Marketing Dating Game
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are more like dating profile collectors, they show your hotel alongside others but let […]
How to Run a Facebook Ad
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you through step-by-step on how to create and launch a Facebook […]
Case Study: How a Strategic Integrated Campaign Elevated Visibility & Conversions for an Event Venue
Background and Challenges An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary digital presence for this venue, was seeing minimal traffic and conversions. To address […]
Case Study: Breaking Free from OTAs with Paid Search
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings. With just a small investment that is much less than these commissions and shift to a more strategic mindset, share can […]
Using Paid Search to Build Awareness for a New Branded Hotel Opening
For a new hotel opening, increasing awareness and driving traffic to the property’s website is critical. By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and key selling features of the property, all while maintaining an efficient budget. In this article, we’ll explore key points […]