Facebook Ad Strategy for Hotels
If you have never run Facebook ads for your hotel, it is a low-cost option to try. You can get started with as little as $20 and do some testing. It is important to go into running ads on social media with a different mindset as compared to Expedia Travel Ads. When running ads through […]
Hilton Advance: Marketing Strategy and Fee Changes
Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. Hotels can expect a $2000 increase in fees each year and less control over content and images. See examples of One Hero Web.
10 Hotel Digital Marketing KPIs
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions of your vendors, partners and team. If you don’t have someone on your team with the skill set to dive deeper, find someone who does. […]
Infographic: Hotel Digital Marketing Flywheel
The “Old” Sales Funnel In every sales and marketing class, since the beginning of time, they show you a diagram of a sales funnel. It was shaped something like a cone or upside down pyramid, like this: Over time, the model was twisted for digital marketing. The main categories generally focused on Awareness, Interest, Desire […]
Hotel Marketing: Brand vs Local
Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now […]
Digital Marketing Checklist for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel pre-opening marketing plan and checklist from a digital standpoint to ensure you are building your website presence. This should lay the foundation for a […]
Free Way to Connect with People from Paid Ads on Facebook
Everyone probably already knows this little trick, but I thought I would throw it out there. When you run Facebook campaigns, you can target reach, traffic, conversions, video views and the list goes on. This trick works best if you went after engagements. One of the reasons why is the secondary way to target and […]