6 Free Google Tools
Google wants to suck you into their world, so you are dependent on them. And, hopefully spend more money in their world. Here are some free tools you can use to help make data driven decisions and understand trends for your market and specific location. Google Trends Google Trends allows you to explore top search […]
How to Build Quality Links to Your Hotel Website
Break down the different business segments and demand generators in your hotel market to determine who to ask for links on their website.
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
Hotel Digital Marketing Podcast
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St. Onge of Flip.To -Stuart Butler of Fuel Topics of discussion: Limitations of content and SEO […]
MozCon 2019 Recap by Topic
Highlights focused around PR, Visual Search, Google My Business, Blogging, Voice Search, Google Ads, Featured Snippets, People Also Ask and cool tools.
IHG Now Offers Landing Pages and SEO
IHG websites now offer the ability to create custom call to actions with unique landing pages for marketing and targeted search engine optimization.
Russell of Hotels Video Interview
Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent hotels, nuances of opening and conversions of hotels, Cayuga Hospitality Consultants, hotel […]
Hotel Packages: Who, What, When, Why, Where
When developing a hotel package strategy, it is important to remember that building these offerings will not sell out a hotel. They may not even get bookings if not properly marketed. In a nutshell, hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value […]
10 Hotel Digital Marketing KPIs
You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions of your vendors, partners and team. If you don’t have someone on your team with the skill set to dive deeper, find someone who does. […]
Infographic: Hotel Digital Marketing Flywheel
The “Old” Sales Funnel In every sales and marketing class, since the beginning of time, they show you a diagram of a sales funnel. It was shaped something like a cone or upside down pyramid, like this: Over time, the model was twisted for digital marketing. The main categories generally focused on Awareness, Interest, Desire […]
