Does a Hotel Press Release Impact AI Discoverability?
We think so. Press releases may be dead for Google, but consider a change of tune when it comes to AI and LLMs. A smart distribution strategy can indirectly influence how AI-powered tools see and recommend your hotel. How AI Models Actually “Learn” about Hotels Large language models aren’t scrolling your wire feed in real […]
TikTok Has Entered the Chat: Metasearch
The only thing more valuable than having someone’s attention is getting them to do something with it, and TikTok has mastered both. The wild success of TikTokShop has proven that TikTok has the ability to lead its users through a traditional marketing funnel, without ever leaving the app. From inspiration to research, and all the […]
AI in Action: Lessons from the Female Founders in Hospitality Summit
Stephanie Smith of Cogwheel recently joined an incredible panel at the Female Founders in Hospitality Summit in New York, moderated by Saadiq Rodgers-King, an AI Transformation Consultant, alongside Kim Bennett of AtlasGuru and Katrina Stalcup of Fora Travel. Here were a few of my biggest takeaways from the discussion. Start with the Problem, Not a Tool One of the biggest reasons AI pilots fail is that companies start […]
Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
So you have been tasked with being responsible for running your hotel’s Facebook and Instagram (aka Meta) accounts, you have a social media plan and have read the brand guidelines, but you’re just not sure if you’re doing this right. What’s the secret sauce? Here are some strategies for both Facebook and Instagram: Facebook Strategies […]
The New Hotel AI Funnel: Discoverability vs. Transaction
Not all AI investments for the hotel industry are equal. Many solutions focus on transaction infrastructure, but discoverability is often the gating factor for success. AI hotel distribution has two components: being recommended and being bookable. Most hotels should focus first on being recommendable before investing heavily in booking integrations. It’s a classic case of […]
Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
We launched a targeted Google Display Network (GDN) campaign for a 5-star luxury hotel in Chicago. The goal was to increase bookings for their breakfast offer and boost overall visibility to the hotel’s target audience. The campaign successfully leveraged precise audience targeting to reach travelers and business professionals likely to visit Chicago. The campaign not […]
Moving Past ROAS as Marketing KPI
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story. A more strategic, full-funnel approach is needed. One that aligns marketing, revenue […]
10 Ways to Maximize Your Hotel’s Spa Listing on Spafinder
Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged users and unique distribution through Capital One and other partners, it’s a powerful tool in your spa marketing mix. But like any channel, you get out what you put in. Here are 10 ways to make your Spafinder listing work […]
Updating Your Google Business Profile
Learn how to update your Google Business Profile (GBP) – formerly known as Google My Business (GMB) – and why it’s important to keep it up-to-date. Where does GBP get its info? For most branded hotels, the brand’s main property information management system (i.e., Marriott > Product Catalog, Hilton > PiM, etc.) conveys main business […]
Empowering Women in Leadership: Insights from PCH Hotels’ Panel Discussion
PCH Hotels hosted a dynamic and heartfelt panel discussion focused on women in leadership, highlighting real-world experiences, hard-earned lessons, and powerful personal stories from three inspiring women who’ve carved their own unique paths to success. Moderated by Melissa Chambers, Senior Leader at PCH Hotels with over two decades in hospitality, the panel featured: Together, these […]