Category: Strategy

Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel. Confronting the Challenges Before partnering with our digital marketing team, […]

Diversity, Equity, and Inclusion Defined

The terms diversity, equity, and inclusion are intertwined. As workplaces, communities, and society work to build justice, fairness, and equality into their environments, these three words represent opportunities to embrace new ways of inviting people in, capitalizing on their unique perspectives, and encouraging productive collaboration. Diversity Diverse is an adjective that describes something with a […]

How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing

In today’s digital age, businesses inside and outside the hospitality industry are generating more data than ever before. This data is a valuable asset, and should be used to gain insights into customer behavior and make better decisions about marketing campaigns and the customer journey. Owners regularly receive digital marketing performance reports or reports from […]

Updating Locations: Your Guide to Map Enhancements

Maps have become an indispensable tool for travelers. Whether it’s a quick getaway or a business trip, accurate navigation is crucial to ensuring a smooth journey. However, even with the advancements in mapping technology, errors can still occur, leading to misplaced locations on various mapping platforms.    Accurate hotel locations are paramount for a seamless […]

6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant

As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing strategies that can help elevate your hotel restaurant’s revenue and set it apart from the competition. […]

Case Study: How We Transformed a Hotel’s Booking Game with Google Ads

The Challenge: Lacking Experience with Paid Campaigns   This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not achieved the desired outcomes.   They didn’t have a strategy to […]

Hotel Marketing KPIs Must Change to Achieve Commercial Strategy

If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve.  It is not enough anymore to measure how many guest rooms are booked per dollar […]

HSMAI Marketing Strategy Conference 2023 Highlights

“HSMAI Marketing Strategy Conference is my favorite conference of the year! It’s not only a reunion of the best and brightest advancing digital marketing for hotels, but I also love the lightning rounds and jam-packed sessions,” said Stephanie Smith, CEO at Cogwheel Marketing & Analytics. While it was impossible to attend all the sessions, here […]

Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros

Stephanie Smith, CHDM, CEO and Digital Matriarch, Cogwheel Marketing, HSMAI Marketing Advisory Board Member Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing […]

Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]

Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Watch this discussion involving top Direct Booking experts to discover the answers to those questions and more – and […]