HSMAI: Challenging Mindsets in B2C Marketing
To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5 Tenets to Enhancing your 2022 Go-To-Market Strategies. Short vs Long-Term Marketing Goals Advisory board […]
10 Differences Between Universal Analytics and Google Analytics 4
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a more advanced and comprehensive analytics platform […]
Cayuga Hospitality Consultants Panel: Rethinking Technology
In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner at Cayuga Hospitality Consultants and CEO of Cogwheel Marketing and Analytics, moderated these exceptional panelists: Hotel Technology Adoption Q: The hospitality industry gets a bad rap for being late adopters to technology. What do you see as the biggest obstacles […]
Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship building with hotel industry experts. The Hunter Hotel Investment Conference welcomed […]
Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ‘TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization
The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one of its “Top 25 Extraordinary Minds“ for 2022. This is the 20th year HSMAI has compiled the list, which annually recognizes exemplary achievement and leadership in the hospitality sales, marketing, revenue optimization, and distribution. Stephanie joined an exclusive list when […]
Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments, but now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.
Hotel Digital Paid Media Planning
Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when focusing on your 2024 paid media planning. There […]
Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital marketing BI (business intelligence) and reporting tool for hotels. Then, the judges had 4 minutes for […]
Stephanie Presents at HSMAI: ROAS is Dying, A Love Story
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation can be viewed in 6 minutes and 40 seconds. A […]
Map Advertisements: Should You Be Using Them?
Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant now than it was pre-pandemic. I know we all love and adore our highway signage from the local department of transportation and advertising billboards, but for a hotel that is struggling to ramp back up post-covid, why not put a little funding into something that is “with the times?” I am talking about Map Ads.
