Tiered Marketing Approach to Hotel Recovery

Tiered Marketing Approach to Hotel Recovery

Hotel markets across the US are behaving differently.  They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.   While you cannot predict the future, you still need a plan.  A tiered plan will give you what you should be doing now, then when there are positive […]

Is your Hotel Barking up the Right Tree?

Is your Hotel Barking up the Right Tree?

Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity.  Why Should I Have a Pet […]

eCornell Webinar: Effective Digital Marketing During COVID-19

eCornell Webinar: Effective Digital Marketing During COVID-19

Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19:  What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed what hoteliers should be focusing on during the 3 marketing phases of COVID-19, Pause, Recovery, and Growth. Each phase […]

Podcast: How to Pivot for Recovery with Knowland

Podcast: How to Pivot for Recovery with Knowland

On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers. Don’t waste money on people not interested in travel. Determine who is traveling put […]

Digital Marketing Opportunities Regarding Hilton

Digital Marketing Opportunities Regarding Hilton

NOTE:  The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes of identification only. Over the last few years, Hilton has worked especially hard to combat OTA marketing […]

HSMAI DC State of the Union: Digital Marketing How to Pivot

HSMAI DC State of the Union: Digital Marketing How to Pivot

Can we get back to in person meetings? I think everyone, at this conference especially, can appreciate that sentiment…. With that said, the virtual HSMAI DC State of the Industry meeting on September 24, 2020 was still jam packed full of great content. Ellen Wilson at the HSMAI DC team were prepared to still put […]

Podcast: Aligning Sales & Marketing with Holly Zoba

Podcast Aligning Sales & Marketing with Holly Zoba

Stephanie Sparks Smith sat down with Holly Zoba of Influencer Sales to discuss how Marketing and Sales can and should work together. It’s not a new concept, so why can’t we do it? Click below to listen to short, but packed, 22 minute podcast: Some of the podcast highlights includes: How the Sales team affects […]

MozCon 2020 Recap

MozCon 2020 Recap

MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more.  We make a point to attend MozCon yearly and always walk away, or log off the virtual conference, with knowledge and insight into […]

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