Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments, but now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.
Hotel Digital Paid Media Planning
Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when focusing on your 2024 paid media planning. There […]
Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital marketing BI (business intelligence) and reporting tool for hotels. Then, the judges had 4 minutes for […]
Stephanie Presents at HSMAI: ROAS is Dying, A Love Story
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation can be viewed in 6 minutes and 40 seconds. A […]
Map Advertisements: Should You Be Using Them?
Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant now than it was pre-pandemic. I know we all love and adore our highway signage from the local department of transportation and advertising billboards, but for a hotel that is struggling to ramp back up post-covid, why not put a little funding into something that is “with the times?” I am talking about Map Ads.
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
What is demystified hotel marketing? Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show discuss the importance of maximizing your brand’s marketing efforts.
Podcast: The Marriage of Revenue Management and Marketing
Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Who Should be Responsible for your Hotel Social Media?
Defining and executing a social media plan is not for the faint of heart. Currently, hoteliers are short staffed in every department and sometimes social media is a last priority. But, if we have learned anything through the pandemic, it is not to forget or devalue our transient guests.
Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times
Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more. Podcast Highlights Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an agency that caters to branded hotels. That same entrepreneurial spirit led her […]
Podcast: How a Hotel Marketing Audit is Crucial to Your Budget
In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit. Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “How much am I going to spend?” we should […]