10 Ways to Maximize Your Hotel’s Spa Listing on Spafinder
Spafinder isn’t just a directory—it’s a discovery engine for wellness travelers. With over 700,000 engaged users and unique distribution through Capital One and other partners, it’s a powerful tool in your spa marketing mix. But like any channel, you get out what you put in. Here are 10 ways to make your Spafinder listing work […]
Innovating Hospitality: Recap of the E20X 2025 Finalists
Since Cogwheel first participated in the pitch at E20X in 2022, the Cogwheel team has made it a tradition to follow the promising startups showcased each year. E20X (Entrepreneur 20X), hosted during HITEC, is known for spotlighting the most innovative solutions in hospitality tech, and 2025’s competition didn’t disappoint. Here’s a look at the full […]
Here’s How to Drive Group Business with HotelPlanner.com in 2024 and Beyond
I know what you are probably saying to yourself right now: HotelPlanner?!?!?!? Not that old thing again?!?!? Those leads are garbage and they NEVER convert!!! Well…(channeling my inner Chandler Bing)…you could not be more wrong! With first hand experience and loads of data over years and years of using their services, I can tell you […]
Podcast: The Marriage of Revenue Management and Marketing
Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Determining Your Hotel’s Channel Strategy within Koddi
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media MetaSearch Description: A search engine that displays rates across multiple websites for […]
Which Tripadvisor Platform is Right for My Hotel?
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will tell if their membership-based approach (think Amazon Prime of travel) will succeed. Before we get there, let’s review the previous platforms […]
Hotel Marketing Platform Comparison: Expedia Travel Ads V/S Koddi?
Updated November 8, 2023 Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get the Expedia network which includes other sites like Hotels.com, Orbitz and Travelocity to name a few. […]
Podcast: How to Pivot for Recovery with Knowland
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers. Don’t waste money on people not interested in travel. Determine who is traveling put […]
Digital Marketing Opportunities Regarding Hilton
NOTE: The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes of identification only. Over the last few years, Hilton has worked especially hard to combat OTA marketing […]
Podcast: Aligning Sales & Marketing with Holly Zoba
Stephanie Sparks Smith sat down with Holly Zoba of Influencer Sales to discuss how Marketing and Sales can and should work together. It’s not a new concept, so why can’t we do it? Click below to listen to short, but packed, 22 minute podcast: Some of the podcast highlights includes: How the Sales team affects […]