Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
HSMAI Roc 2019 Conference Recap
Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data science and on pricing your different room types.
MozCon 2019 Recap by Topic
Highlights focused around PR, Visual Search, Google My Business, Blogging, Voice Search, Google Ads, Featured Snippets, People Also Ask and cool tools.
Stephanie Smith Becomes Partner at Cayuga Hospitality Consultants
In an effort to widen reach and offerings to her clients, Stephanie Sparks Smith becomes a partner at Cayuga Hospitality Consultants.
Pricing Hotel Packages as a Revenue Manager
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we dive deeper into the answer of How. Stephanie Smith of […]
PicMonkey Review From a Photoshop Illiterate
My Unsolicited (Rave) PicMonkey Review I found out about PicMonkey at the Seattle Digital Summit. You visit so many exhibit booths it is hard to keep track. This one stuck. They offered me 3 free months. So sure, let’s give it a go. First, let me say I am PhotoShop illiterate. This is an important note […]
Tricks and Cool Stats from the Digital Summit
Last month, one of the Digital Summit’s was hosted in Seattle. Content strategy, along with AI and machine learning, were the hot topics on everyone’s radar. Cogwheel Marketing shares the top insights and cool statistics from the conference. 1 – Most people have content calendars for their content strategy. Two additional columns that may be […]
Favorites from HSMAI Digital Conference 2019
Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been seen before. *Mind blown* 53% people leave a site if […]
How to Choose the Right Hotel Photographers
Hotel photography rules and standards have changed quickly. Previously, any photographer could shoot your hotel. Resolution requirements, brand standards for photography, and images rejected by websites did not exist. Read these 7 tips to ensure your company has adapted to the changing of the times. Why Should I Care? Major hotel brands now demand quality […]
Hotel Review Response Platform: Medallia vs Revinate
If you represent a hotel management company overseeing multiple brands, here is some food for thought on having Revinate on top of Medallia as a review response management platform. (If you are someone only handling review responses for a single hotel, this article won’t help much.) Medallia is the back end white label solution for […]
