Hotel Marketing Leadership Task Force
Letting your digital marketing strategy run on auto-pilot during a staffing vacancy results in lost revenue for your hotel portfolio.
Hotel Marketing Task Force
Losing momentum due to a gap in leadership is a real threat to your bottom line, and our hotel digital marketing task force is a good fit when a company is experiencing any type of transition.
We step in and step up to keep your least expensive and most effective tool for generating revenue — your website — producing results.
Delivering Hotel Marketing Results
With a passion for all things marketing and technology, we are well-versed in deploying hotel digital marketing strategy to secure and grow revenue:
- Formulate or execute strategies to build a lasting digital connection with consumers.
- Plan and monitor website performance, SEO, paid marketing, social presence, and more.
- Measure and maintain relationships with vendor partners.
Our digital marketing expertise in Marriott, Hilton, and IHG brand systems means that we can seamlessly cover positions from Digital Marketing Manager to VP of Marketing positions so you can hold out for the perfect candidate.
Maintaining Marketing Momentum
Our hotel marketing task force engagements end with comprehensive organizational recommendations on a variety of topics:
- Systems Analysis – Evaluate the value and efficacy of tools and systems for reputation management, reporting, social media, and search engine optimization with an eye toward maximizing your budget dollars.
- Department Analysis – Review digital strategy team roles and their relationship with revenue management and sales.
- Action Items – Create list of future action items or company considerations as it affects digital marketing.
Cogwheel’s Digital Marketing Task Force is offered on a fractional basis, which gives you the support you need without the overhead expense of a full-time employee. Our task force is best suited to hotel owners and management companies with portfolios of between ten and 50 hotels. See our package solutions for individual hotel properties.