Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
What is demystified hotel marketing? Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show discuss the importance of maximizing your brand’s marketing efforts.
Podcast: The Marriage of Revenue Management and Marketing
Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times
Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more. Podcast Highlights Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an agency that caters to branded hotels. That same entrepreneurial spirit led her […]
HSMAI Roc 2019 Conference Recap
Recap of HSMAI Roc 2019 from a hotel digital marketer. Highlights were presentations on data science and on pricing your different room types.
Pricing Hotel Packages as a Revenue Manager
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we dive deeper into the answer of How. Stephanie Smith of […]
