Primary Local Listings Checklist for Hotels
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher conversion rates online, you should regularly audit your local listings as a part […]
Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments, but now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.
Where is this Image Coming From?!?!
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had your entire hotel re-shot. The new, high-quality images are […]
Map Advertisements: Should You Be Using Them?
Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant now than it was pre-pandemic. I know we all love and adore our highway signage from the local department of transportation and advertising billboards, but for a hotel that is struggling to ramp back up post-covid, why not put a little funding into something that is “with the times?” I am talking about Map Ads.
Is your Hotel Barking up the Right Tree?
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff” opportunity. Why Should I Have a Pet […]
Digital Marketing Opportunities Regarding Hilton
NOTE: The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes of identification only. Over the last few years, Hilton has worked especially hard to combat OTA marketing […]
Branded Hotels: Who has the Best Contactless App?
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All three of the major brands offer some form of digital check-in, one […]
Update COVID-19 Hotel Attributes on 3rd Party Websites
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing page dedicated to new protocols around COVID-19. If not, […]
MozCon 2020 Recap
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always walk away, or log off the virtual conference, with knowledge and insight into […]
Get Cash by Selling Rooms Now for the Future
It is no secret that the hospitality industry is sitting in the front row on the struggle bus during this unprecedented time. If you’re finding your hotel having cash flow problems, we have found a few options for you to consider taking advantage of. Option 1: www.WeTravelForward.com The “We Travel Forward” site is a directory […]
