Favorites from HSMAI Digital Conference 2019
Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been seen before. *Mind blown* 53% people leave a site if […]
Optimize your OTAs (Without Paying More)
Audit your hotel’s Expedia and Booking.com listings to get higher rankings, reduce confusion and tell a consistent story. Here’s how to do OTA optimization!
Hotel Marketing: Brand vs Local
Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now […]
Digital Marketing Checklist for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel pre-opening marketing plan and checklist from a digital standpoint to ensure you are building your website presence. This should lay the foundation for a […]
Hotel Review Response Platform: Medallia vs Revinate
If you represent a hotel management company overseeing multiple brands, here is some food for thought on having Revinate on top of Medallia as a review response management platform. (If you are someone only handling review responses for a single hotel, this article won’t help much.) Medallia is the back end white label solution for […]
Why IHG Hotels Should Allow Vanity Sites
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration and many people do them poorly. Let’s look at why IHG […]
Slide.ly Promo for Cheap, Quality Videos
For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly. This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are included. They keep changing their packages but currently there is a package of 4 for $99/month. Cancel it […]
Free Way to Connect with People from Paid Ads on Facebook
Everyone probably already knows this little trick, but I thought I would throw it out there. When you run Facebook campaigns, you can target reach, traffic, conversions, video views and the list goes on. This trick works best if you went after engagements. One of the reasons why is the secondary way to target and […]
