Why IHG Hotels Should Allow Vanity Sites
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration and many people do them poorly. Let’s look at why IHG […]
Slide.ly Promo for Cheap, Quality Videos
For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly. This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are included. They keep changing their packages but currently there is a package of 4 for $99/month. Cancel it […]
Free Way to Connect with People from Paid Ads on Facebook
Everyone probably already knows this little trick, but I thought I would throw it out there. When you run Facebook campaigns, you can target reach, traffic, conversions, video views and the list goes on. This trick works best if you went after engagements. One of the reasons why is the secondary way to target and […]