Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times
Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more. Podcast Highlights Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an agency that caters to branded hotels. That same entrepreneurial spirit led her […]
Determining Your Hotel’s Channel Strategy within Koddi
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media MetaSearch Description: A search engine that displays rates across multiple websites for […]
Podcast: Leverage Marriott Hotel Systems to Drive Commercial Strategy Results
Stephanie Smith of Cogwheel Marketing and Connor Vanderholm of Topline Revenue joined Trevor Grant of Revenue Hub in December 2021 to discuss leveraging Marriott systems and all the fun acronyms that go along with each system. Specifically, they look at it from a commercial strategy approach thus through the lens of a hotel revenue manager […]
IHG Now Offers On-Page SEO Opportunities For Your Hotel Website
Podcast: How a Hotel Marketing Audit is Crucial to Your Budget
In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit. Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “How much am I going to spend?” we should […]
HSMAI 2021: Defining Success in the New Market
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with independent hotels. Each side of the coin uses different attribution models and different […]
Which Tripadvisor Platform is Right for My Hotel?
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will tell if their membership-based approach (think Amazon Prime of travel) will succeed. Before we get there, let’s review the previous platforms […]
Hotel Marketing Platform Comparison: Expedia Travel Ads V/S Koddi?
Updated November 8, 2023 Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get the Expedia network which includes other sites like Hotels.com, Orbitz and Travelocity to name a few. […]
How a Detailed Hotel Marketing Audit Helps Determine Budget
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is delivering value. Before you decide on marketing expenses for […]
Increasing Diversity Efforts in Hospitality Marketing with HSMAI
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be uncomfortable, but we must continue to have it. In May 2021, HSMAI’s Marketing Advisory Board (MAB) discussed the […]
