Hotel Marketing Platform Comparison: Expedia Travel Ads V/S Koddi?
Updated November 8, 2023 Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get the Expedia network which includes other sites like Hotels.com, Orbitz and Travelocity to name a few. […]
How a Detailed Hotel Marketing Audit Helps Determine Budget
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is delivering value. Before you decide on marketing expenses for […]
Increasing Diversity Efforts in Hospitality Marketing with HSMAI
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be uncomfortable, but we must continue to have it. In May 2021, HSMAI’s Marketing Advisory Board (MAB) discussed the […]
7 Hotel Commercial Strategy Mistakes and What to Do About Them
Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing. In a previous project conducted by Jack, he found seven key commercial mistakes that could be applied to […]
A New Way to Look at Your Hotel Marketing Campaigns
In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints. Here are some traditional digital marketing channels that you could look at differently to take […]
How to Load a Job on Facebook
As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform the best are entry level employees versus management roles. Follow these steps to […]
It is Time for Hotel Marketers to Evolve Past ROI
To achieve total commercial strategy, marketing must look at different KPIs like competitor data to have a comprehensive marketing strategy.
Tiered Marketing Approach to Hotel Recovery
Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive […]
eCornell Webinar: Effective Digital Marketing During COVID-19
Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19: What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed what hoteliers should be focusing on during the 3 marketing phases of COVID-19, Pause, Recovery, and Growth. Each phase […]
Podcast: How to Pivot for Recovery with Knowland
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers. Don’t waste money on people not interested in travel. Determine who is traveling put […]