Coronavirus Hospitality Resources
Oh my, so many resources, so many that think they know it all. Well, news flash, it’s a bunch of speculation. I put together a list of trusted resources and you can glean as you see fit. My Favorites Fuel Travel Crisis Management Resources – This is a MASTER LIST with sorting functions and pulls […]
Temporary Closure Digital Checklist for Hotels
If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel Closure Website: Use proper verbiage, ie “temporarily suspending operations” If independent, add a […]
Get More from your Hotel GDS Ads
So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters and manage your PCCs. If you do not define them, it will be based on targeting […]
Facebook Ad Strategy for Hotels
If you have never run Facebook ads for your hotel, it is a low-cost option to try. You can get started with as little as $20 and do some testing. It is important to go into running ads on social media with a different mindset as compared to Expedia Travel Ads. When running ads through […]
How to Build Quality Links to Your Hotel Website
Break down the different business segments and demand generators in your hotel market to determine who to ask for links on their website.
Podcast: How Hotels can Avoid Silent Nights this Holiday Season
Prepping for the potential market slow down of the holiday season should have been in planning for months. If not, let’s learn from it and plan ahead for next year. When developing a marketing plan for the holidays, there are many factors, including your hotel’s target market and its location. In this episode, we discuss […]
What is a Good Channel Mix for a Hotel?
A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors. But, let’s discuss what distribution channels make up the channel mix, how to build it, how […]
Independent Hotels Can Learn from Big Brand Marketing
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent hotels to know the kind of support offered by large brands. That […]
10 Items to Include in your Hotel Marketing Budget
Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level. The […]
Hotel Digital Marketing Podcast
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St. Onge of Flip.To -Stuart Butler of Fuel Topics of discussion: Limitations of content and SEO […]