Hotel Online Audit
TOTAL ONLINE
OPTIMIZATION AUDIT
In today’s competitive hospitality landscape, a strong online presence is more than a necessity—it’s a strategic advantage. Our Total Online Optimization Audit is designed to help branded hotels uncover untapped digital opportunities across websites, OTAs, listings, and more. Using a proven 30-point checklist, we assess your current positioning, identify gaps, and deliver a tailored action plan that aligns with your business goals and evolving market trends.
Review the hotel’s total online digital presence and identify opportunities on your website, OTAs, local listings and competitive audit.
A discovery call is scheduled with the hotel team. A 30-point checklist is completed to identify gaps and top priorities. The process takes approximately 2 weeks.
Findings are presented to the hotel with a 30-60-90-day action plan based on priority. Recommended action plans to stay agile with hotel’s needs and what is happening in the market.
30 Point Checklist
- Market Trend Data
- Content
- Imagery
- Unique Selling Propositions
- Demand Generators
- Room Types
- Packages
- Search Engine Optimization
- Expedia
- Booking.com
- Agoda
- MetaSearch
- CVENT
- UNAP (URL, Name, Address, Phone)
- Trip Advisor
- Bing
- GPS
- Reputation Management
- Reviews
- Booking.com
- Public Relations
- Competition
- Paid Media
- Brand Tools
- Collateral
- Reports
- Channel Mix
- Segmentation
* Every hotel and market are unique, audits are not limited to the 30 points above.
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